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How mHealth apps are providing solutions to the healthcare market’s…

Today’s consumers don’t want to solely rely on yearly physicals or scattered drop-in appointments to monitor their health – they are seeking more individualized control over the way healthcare is accessed so that they can analyze personal health data and talk to healthcare professionals at all times.

bii global mhealth solutions market value

Business Insider Intelligence predicts that the adoption of mHealth apps will continue to grow. Business Insider Intelligence

By embracing mobile health, or mHealth, patients are able to keep track of their own health data in real time and inform healthcare providers of any abnormalities at the push of a button.  

Mobile health is the monitoring and sharing of health information via mobile technology – such as wearables and health tracking apps. The use of mobile devices and wireless technology to monitor symptoms and deliver care allows physicians to make diagnoses quicker and with fewer errors. 

And as tech giants like Apple and Google continue pushing their way into healthcare, mHealth will likely grow in popularity.

Telehealth uses technology to extend the reach of healthcare professionals beyond traditional clinical settings. It’s a broad term describing how the healthcare market is taking advantage of digital development to enable remote care.

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Samsung Health is a platform where individuals can view activity trends, health insights and access telehealth services. Steve Kovach/Business Insider

Comparatively, mHealth is a subset of telehealth, referring specifically to the use of mobile technology to inform and educate consumers on healthcare. It uses mobile devices to monitor patients’ exercise, heart rate, and medication adherence.

Mobile health is gaining steam among consumers as Apple and Google continue to offer an array of mHealth applications on their app stores; there were more than 318,000 mHealth apps available for download worldwide as of November 2017. Some of the most common categories of mHealth apps include: 

With increasing consumer demand to monitor their own health comes the opportunity for healthcare companies and tech giants to develop mHealth applications. Here are some of the top mobile health apps on the market:

alivecor fingers kardia iphone

AliveCor’s KardiaMobile allows users to take an EKG and have data stored directly onto their smartphone. Alivecor

Stakeholders across the healthcare industry are looking to tap into the mHealth opportunity as Mobile health applications are beginning to integrate electronic health records (EHRs) and other wearable tech devices

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According to Business Insider Intelligence, nearly half of all mHealth app publishers integrate with EHRs in order to provide a detailed representation of a patient’s health or medical history.

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Stakeholders across the healthcare industry are looking to tap into the mHealth opportunity. Business Insider Intelligence

Healthcare providers could reduce appointment costs by taking advantage of mHealth applications – which lowers the risk of patient rehabilitation. Instead of staying in a healthcare facility post surgical discharge, patients could utilize mHealth apps for recovery instructions and medication reminders. 

Payers – which handle the financial aspects of healthcare – can also capitalize on mHealth cost benefits. According to a 2018 Leavitt Partners report, clinical care only accounts for 20% of health, and social determinants account for the remainder. 

Health insurance providers could develop mobile apps that provide consumers with health education and send reminders to purchase healthy food – keeping patients largely responsible for their own healthcare.

One concern consumers have regarding mHealth solutions has to do with data-sharing practices among multiple technologies and applications. According to Business Insider Intelligence, 79% of 24 top-rated mHealth apps shared user data with 55 entities, like app developers and third parties. 

Despite privacy concerns however, Business Insider Intelligence predicts that as big tech companies like Apple and Samsung continue to generate their own health features in smartphones, the adoption of mHealth apps will continue to grow.

In fact, Apple grew wearable revenue 42% year-over-year in 2018 and has the potential to hit $15 billion in healthcare-related revenue by 2021. 

Business Insider Intelligence’s Digital Health Ecosystem Report explores digital disruption in healthcare, detailing how technologies like mobile health apps are reshaping the industry. The report outlines the role of major players in healthcare from payers to consumers – explaining how they’re all being affected amid the  industry’s digital awakening.

Interested in getting the full report? Here’s how to get access:

  1. Business Insider Intelligence analyzes the healthcare industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. >> Check if your company has BII Enterprise membership access to the full report
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