ContactPeople App™

Mobile Technology

Which platform are you looking to develop your mobile app on? Native (Android/iOS) or Hybrid (Cordova/Phonegap)? When considering a mobile strategy, one of the big decisions for many clients is whether to focus resources on a Web application or on native apps targeted at specific mobile platforms. There is no “one size fits all” solution to this issue, because of the number of platforms operating, and the best approach for one business may be entirely different to that for another.

An additional complicating factor is the intense competition in mobile software, which is fuelling accelerated change within each of the platforms. Both Apple iOS and Android have undergone significant changes with each release, making the task of supporting users a major undertaking, even for a single operating system.

Some of the platforms – Android in particular – are being deployed on devices produced by a long list of manufacturers, each of whom like to modify the operating system to their particular requirements. Meanwhile, Android hardware is now available across a much wider market sector than ever before.

In the early days of the smartphone, the technology was essentially only available to consumers shopping within the top price brackets. Now these handsets have become more accessible in terms of cost, and approximately 76 per cent of people in the UK currently use smartphones.

The result is that developers have to consider a lengthy array of screen sizes, hardware specifications and configurations – and ultimately a range of fundamentally differing models.


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