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Today’s Trending Articles on Digital Marketing and Media

After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.

Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.

Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020’s success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.


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